s.Oliver

Introduction to S.Oliver

 

S.Oliver is a German fashion brand known for its stylish yet affordable clothing, footwear, and accessories for men, women, and children. Founded in 1969 by Bernd Freier in Würzburg, Germany, the company has grown into an internationally recognized fashion label.

 

Key Aspects of S.Oliver

• Brand Philosophy: S.Oliver focuses on creating high-quality, everyday fashion that blends comfort with contemporary style.

• Product Range: Offers a variety of casual wear, formal wear, denim, footwear, and accessories.

• Sub-brands:

• S.Oliver Black Label – Elegant, premium fashion for business and formal occasions.

• S.Oliver Red Label – Casual and trendy clothing for everyday wear.

• QS by S.Oliver – Youth-focused, street-style inspired fashion.

• Global Presence: The brand operates in more than 30 countries, with physical stores, online shops, and partnerships with major retailers.